PRIVACY

1 Identity and Contact Details of the Data Controller

The data controller under the Swiss Data Protection Act (DSG) is:

MB Sportswear GmbH
Erlenstrasse 44A
2555 Brügg
Switzerland

Tel.: +41 32 313 13 33
Email:

2 Provision of the Website (Log Files)

2.1 Description and Scope of Data Processing

When you access our website, even if you do not register or provide other information, certain general information is automatically collected. This information (server log files) includes details such as the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address, referrer URL, date and time of access, and similar information.

They are processed for the following purposes:

1. Ensuring a smooth connection to the website,
2. Ensuring the seamless use of our website,
3. Ensuring and evaluating system security and stability, particularly for detecting misuse, and
4. For the technically error-free presentation and optimization of our website.

The data is also stored in the log files of our system. These data are not stored together with other personal data of the user. We do not use your data to draw conclusions about your person. However, we reserve the right to subsequently check the server log files should specific indications of unlawful use arise.

2.2 Recipients of the Data

We use service providers for the operation and maintenance of our website, acting as our processors. All service providers are contractually obligated to treat your data confidentially.

2.3 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.

Suitable data protection is ensured through:

• Data protection clauses in a contract between the contracting parties, which were previously notified to the EDÖB (Federal Data Protection and Information Commissioner).
• Standard data protection clauses that have been previously approved, issued, or recognized by the EDÖB.
• Binding Corporate Rules

3. Contact

3.1 Description and Scope of Data Processing

A contact form is available on our website for electronic contact. If you use this option, the personal data entered in the input mask will be transmitted to us and stored. The processing of your personal data is solely for processing your request.

At the time of sending the message, the following data is also transmitted and stored:

1. Date and time of the request
2. URL from which the request was made
3. IP address

Alternatively, you can contact us via the provided email addresses. In this case, the user’s personal data transmitted with the email will be stored. This includes:

4. Date and time of the request
5. URL from which the request was made
6. IP address

and information about the servers involved in the email communication. Additionally, you can contact us via the provided phone number. In this case, we collect log data that includes your phone number and the duration of the call. We generally do not record calls.

3.2 Recipients of the Data

Our website is maintained by service providers who act as our processors. If you send us an inquiry regarding an offer, service providers we use may receive data for these purposes if they require the data to fulfill their respective services (e.g., IT services, call centers). All service providers are contractually obligated to treat your data confidentially.

3.3 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.

4. Newsletter

4.1 Description and Scope of Data Processing

Your data is exclusively used to deliver the subscribed newsletter by email and, if you have additionally consented, to analyze how you use the newsletter and the content linked therein. Providing your name is for personalizing the newsletter and, if you wish to exercise your rights as a data subject, for identification purposes.

To verify that a registration is indeed made by the owner of an email address, we use the “Double Opt-In” (DOI) procedure when registering online. This means that following your newsletter registration, you will receive an email in which you must confirm your newsletter registration by clicking on a link.

At the time of DOI confirmation, the following data is also stored:

1. Place, date, and time of registration
2. IP address
3. Email address
4. Salutation, first name, last name

Additionally, we analyze your reading and usage behavior to continuously improve our newsletter and tailor it to your interests and needs. We do this by analyzing whether and what you read or click in our newsletters to make them more attractive.

4.2 Recipients of the Data

We use service providers for sending and evaluating the newsletter, acting as our processors. All service providers are contractually obligated to treat your data confidentially.

4.3 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.

5. Registration

5.1 Description and Scope of Data Processing

On our website, we offer the option to register by providing your personal data. The data is entered into an input mask and transmitted to us and stored. There is no sharing of the data with third parties. The following data is collected as part of the registration process:

1. First name, last name
2. Email address
3. Password

Additionally, at the time of registration, the following data is stored:

1. IP address
2. Date and time of registration

Your consent for processing this data is obtained during the registration process. Your registration is necessary for providing specific content and services on our website.

5.2 Recipients of the Data

We use technical service providers for the registration process, acting as our processors. All service providers are contractually obligated to treat your data confidentially.

5.3 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.

6. Comment Function

6.1 Description and Scope of Data Processing

There is an optional comment function for some content on our website, where you can share your opinion on a post. The comment is made public after a positive review and appears on the content where the comment was submitted. There is no entitlement to comment approval.

When you leave your comment on our website, your name is collected and publicly displayed. Additionally, your email address is collected. This is done to inform you about the status of your comment. The email address is not publicly displayed, not shared with third parties, and not manually evaluated. In addition to this information, the time of creation and your IP address are also stored. This is for the website operator’s security, allowing action in cases of legal violations (civil or criminal) by the author.

The comment function is for sharing experiences and providing the opportunity for questions or suggestions, among other things.

6.2 Recipients of the Data

We use service providers for the operation and maintenance of our website, acting as our processors. All service providers are contractually obligated to treat your data confidentially.

6.3 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.

7. Use of Cookies

7.1 Description and Scope of Data Processing

A cookie is a small data set that is created when visiting a website and stored on the user’s system. When the server of this website is called up again from this system, the browser sends back the previously received cookie to the server. The server can analyze the information obtained through this process. Cookies can make navigating a website easier, facilitating basic functions like page navigation and access to secure areas of the website.

7.2 Use of Technically Necessary Cookies

Some features of our website cannot be offered without the use of cookies. For these features, it is necessary for the browser to be recognized even after a page change.
We use cookies for the following purposes:
The following data is stored and transmitted in the cookies:

1. Consent management
2. Language settings
3. Items in a shopping cart
4. Log-in information
5. Registration

7.3 Use of Technically Unnecessary Cookies

We also use cookies on the website that allow the analysis of user behavior. These cookies are used to make the website usage more efficient and attractive. We use web analysis technologies from the following providers:
1. Google Analytics

7.4 Recipients of the Data

We use technical service providers for the operation and maintenance of our website, acting as our processors. For additional recipients and details about how the used tools function and how to prevent data transmission (tracking), please refer to the table below.

MB Sportswear GmbH, Erlenstrasse 44A, 2555 Brügg

All service providers are contractually obligated to treat your data confidentially.

7.5 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.

Used Cookies

Name: GDPR Cookie Consent
Domain: mbsportswear.ch
Duration: 12 months

8. Reach Measurement

8.1 Description and Scope of Data Processing

We use analytical tools to analyze user behavior. For more details about the tools, please refer to the “Analytical Tools” chapter of this privacy policy. The processing is based on our legitimate interests. Measuring the reach and the resulting information is suitable for adapting the web offering.

8.2 Recipients of the Data

We use technical service providers for the operation and maintenance of our website, acting as our processors. All service providers are contractually obligated to treat your data confidentially.

8.3 Transfer Abroad

Processing also takes place outside of Switzerland, particularly in Germany. Germany is attested to have an equivalent level of data protection. Therefore, personal data may be transferred there without additional protective measures.
Analytical Tools Used

8.4 Use of Google Analytics

We use Google Analytics to analyze website usage. The data obtained is used to optimize our website and advertising efforts.

Google Analytics is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes data for website usage on our behalf and is contractually committed to taking measures to ensure the security and confidentiality of processed data.

During your website visit, the following data is recorded:

• Pages accessed
• Orders including sales and ordered products
• Achievement of “website goals” (e.g., contact inquiries and newsletter sign-ups)
• Your behavior on the pages (e.g., time spent, clicks, scrolling behavior)
• Your approximate location (country and city)
• Your IP address (in truncated form, preventing unique identification)
• Source of your visit (i.e., which website or advertising medium brought you to us)
• Personal data such as name, address, or contact details are never transferred to Google Analytics.

Personal data such as name, address, or contact details are never transferred to Google Analytics.

This data is transferred to Google’s servers in the United States. Please note that in the United States, data protection regulations do not provide the same level of protection as within the EU.

Google Analytics stores cookies in your web browser for two years since your last visit. These cookies contain a randomly generated user ID that allows you to be recognized on future website visits.

The recorded data is stored together with the randomly generated user ID, enabling the creation of pseudonymous user profiles. These user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.

If you do not agree to data collection, you can block it by installing the browser add-on for deactivating Google Analytics, or by rejecting cookies using our cookie settings dialog.

9. Rights of the Data Subject

You have the following rights regarding personal data that concerns you:

• The right to receive information about the personal data we store about you and how we process it.
• The right to receive a copy of your personal data in a common format.
• The right to correct your personal data.
• The right to delete your personal data.
• The right to object to the processing of your personal data.

Please note that there are exceptions to these rights. To the extent permitted by law, we may deny your request to exercise these rights.

You can revoke your consent for the processing of personal data at any time. Please note that the revocation will only take effect in the future. Processing that occurred before the revocation will not be affected.

For information on the personal data we process, please send your request to

You also have the right to file a complaint with the Federal Data Protection and Information Commissioner (EDÖB).

MB Sportswear GmbH, September 2023